Adinkra Symbols and Political Communication: Analysing President John Mahama’s Inaugural Apparel on 7th January, 2025.

Abstract

Adinkra Symbols and Political Communication: Analysing President John Mahama’s Inaugural Apparel on 7th January, 2025.

Isaac Horsu, PhD¹, De-Love Anobah Opare ², Adwoa Sikayena Amankwah, PhD³, Emmanuel Kyei, PhD ⁴

¹ ,^2&3 Department of Communication Studies, University of Professional Studies, Accra, Ghana

⁴ Department of Interdisciplinary Studies, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, Mampong, Ghana

^???? email: ekyei@aamusted.edu.gh

ABSTRACT

The Akan people view Adinkra symbols as metaphoric expressions of their experiences, embodying their cultural identity. The study focused on how Akan Adinkra symbols serve as a means of communication in the socio-political context of Ghana. The study explored the meaning of the adinkra symbols printed in President John Dramani Mahama's apparel during his inaugural ceremony on the 7^th of January, 2025 as the President of Ghana. The study qualitatively analysed the symbols, highlighting their socio-political implications to show how they communicate in the political atmosphere.  Framed as a visual rhetorical analysis, the research highlights the representation of Ghanaian culture and identity through Adinkra symbols, demonstrating their relevance beyond traditional contexts and into socio-political discourse. The study concludes that President John Dramani Mahama's selection of Adinkra symbols for his inaugural apparel was a persuasive act of visual rhetoric, symbolising unity, resilience, and divine guidance for Ghana's future. The study enhances critical thinking and raises awareness of the importance of visual rhetoric in socio-political engagement and advocacy.